Milwaukee's Largest Urban Art Installation

Sculpture Milwaukee App On Wisconsin Ave.

[ Sculpture Milwaukee ]

Sculpture Milwaukee is a new initiative in which larger-than-life sculptures are installed on Wisconsin Avenue. Sculpture Milwaukee needed an app for its on-the-go users to feel as though every piece of art is right in front of them, and with easy-to-follow directions and a clean UI/UX interface.

Milwaukee Art at Its Finest

[ Objectives ]

Branding & Print | Mobile App Development | Web Design & Development

Design A Brand To Appeal To All Audiences

Create A Functional App With Little To No Internet Access

Design & Develop A Website With Little To No Content Upon Launch

Scrolling Through Sculpture Milwaukee Site Gif Scrolling Through Sculpture Milwaukee Site Gif

[ Discovery Findings ]

To embody the larger-than-life idea of Sculpture Milwaukee in the digital space, our team designed the branding to portray the feeling of giving a 'gift' to the city of Milwaukee, as described by Steve Marcus, with gold and blue tones. We also wanted the 'urban' feel to the brand, so we incorporated textures, like the white brick background. Our design team created mockups for the branding and website design, the mobile app with its interactive map and audio tour that users could access on Wisconsin Avenue.

[ Design & Development ]

The website was built on our Graydient Studios CMS platform and launched with the clean, urban-inspired brand created by our design team. Shortly after the site launch, the Sculpture Milwaukee app went live on the App Store featuring an audio tour, “hearts” for users to like their favorite sculptures, custom photo filters and a scavenger hunt, similar to the infamous Pokémon Go (we know you remember).  Public art fans could experience Sculpture Milwaukee’s 22 sculptures along Wisconsin Avenue complete with an audio tour without needing the WIFI!

"Sculpture Milwaukee needed an app for its on the go users to feel as though every piece of art is right in front of them, and with easy to follow directions and a clean UI and UX interface."

Sculpture Milwaukee Print Design On A Banner

Sculpture Milwaukee Banner

Sculpture Milwaukee Branding Process

Branding Process

Sculpture Milwaukee Table Tent Design

Table Tent Design

Sculpture Milwaukee Site On A Laptop

Sculpture Milwaukee Website

Sculpture Milwaukee Business Cards

Business Cards

Sculpture Milwaukee Mobile Device Design

Mobile Device Design

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[ We are your personal digital sherpas here to help you ]

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