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SafeHouse Chicago Before Redesign

Before

SafeHouse Chicago After Redesign

After

[ SafeHouse Chicago ]

SafeHouse Chicago is an interactive spy-themed restaurant located downtown in River North. We worked closely with the SafeHouse team to redesign their website in order to embody the exciting and unique experience that they will have when they visit the SafeHouse in the digital space.

Drawing in Undercover Spies - One Web Page at a Time

[ Objectives ]

Branding & Print Design | Wombat CMS | Content Creation & Implementation | Web Design & Development | SEM | SEO | Social Media Marketing

Utilize More Imagery Of The Space While Ensuring Site Speed Is High

Simplify the Navigation

User Focused Approach with Less Clicks Required

Scrolling through SafeHouse Chicago website - gif Scrolling through SafeHouse Chicago website - gif

[ Discovery Findings ]

SafeHouse and Graydient started meeting biweekly to discuss the new website. They disliked how dark the existing website was and wanted to brighten it up to show off their unique brand. The design team created a single Homepage mockup to show the team what their potential site could look like and the SafeHouse team loved it! The content team utilized Google Analytics data to determine which pages should exist in the primary navigation and which pages could be removed.

[ Design & Development ]

After the sitemap was created, our design team created interior mockups. Our team used our Wombat content management system to develop SafeHouse Chicago’s website. The content team migrated any existing content to the new website and did keyword research using a tool called SEMRush.com to implement keywords throughout the copy so SEO wouldn’t suffer due to the newly launched site.

"We collaborated closely with the SafeHouse team to bring their vision to life. The end result was a 007 out of 007."

[ Implementation & Launch ]

Once all the content was approved by our client after the revision period, our team went through the testing phase to note any bugs using a tool called Bug Tower in which users are able to assign and complete tasks that are noted as bugs. The content team made sure all redirects were in place and the site was ready for launch!

SafeHouse Chicago Homepage On A Laptop

SafeHouse Chicago Homepage On A Laptop

SafeHouse Chicago Mobile Website View

Redesigned Site On A Mobile Device

SafeHouse Chicago Interior Page On A Laptop Screen

Interior Page On A Laptop Screen

SafeHouse Chicago Team Collaboration

Team Collaboration

FAQ Page On Laptop Screen

FAQ Page On A Laptop Screen

Events & Specials Page On A Tablet

Events & Specials Page On A Tablet

Measurable Results

0 %

Increase in Website Sessions YOY

0 %

Conversion Rate

0 %

Increase in Customer Retention MOM

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