A Beautiful Site Design for a Unique Getaway Experience
[ Heidel House Resort & Spa ]
When Heidel House Resort and Spa approached us, their online presence was falling behind the demands of mobile-first world and, as a result, traffic numbers were declining. Heidel House was looking to offer their guests a more complete digital experience whether they were on a desktop or on their smartphone.
Exceptional Style for Exceptional Service
[ Objectives ]
Branding & Print Design | Graydient Studios CMS | Web Design & Development | SEM | SEO
Build a Fully Responsive Website
Focus on Consumer Usability
[ Discovery Findings ]
Our team developed a blueprint that would primarily target the people of the Chicago area, and even reach out to the Milwaukee and Madison audience. Using Search Engine Optimization (SEO) best practices, the plan was to optimize the website for those searching for spas or weekend getaways in Wisconsin. This would direct search engine users to the Heidel House Resort and Spa and encourage them to take advantage of the many services and amenities.
[ Design & Development ]
In the early stages of the new Heidel House Resort and Spa website, our multitasking crew was working on another project, Evensong Spa. This endeavor had similar goals to the Heidel House website. Including increased outreach and a focus on consumer usability. A major challenge with the original website was managing the many services offered in an effective, easy-to-read arrangement. Our team determined the best design to showcase the relaxation services would be accordion style menus.
"We really wanted the site to speak to the comfort and luxury found at Heidel House."