A Grand Hotel Made Up of Five Seasons

Grand Geneva Site Before Redesign


Grand Geneva Site After Redesign


[ Grand Geneva Resort & Spa ]

Grand Geneva Resort & Spa is a luxury resort in Lake Geneva, WI with expansive grounds, year-round, on-property activities, and a rich history in southern Wisconsin. Grand Geneva partnered with Graydient Creative to highlight the ways in which they stand out from other resorts, their custom offerings and sprawling grounds welcoming to those of all ages and interests.

From Log Cabin to Modern Resort

[ Objectives ]

Branding | Content Creation & Implementation | Web Design & Development | SEM | SEO

Build a Fully Responsive Website onto the Content Management System, Wombat

Simplify the Navigation & Story of Grand Geneva

User Focused Approach with Less Clicks Required

Using Grand Geneva's Site Navigation Gif Using Grand Geneva's Site Navigation Gif

[ Discovery Findings ]

The content team created user personas based on Grand Geneva’s target audience and demonstrated the customer journeys of each of these personas through Grand Geneva’s current site to point out pain points, opportunities, and make-or-break moments. Using this information, we came up with a sitemap to better serve user’s needs for a more seamless web experience. While this was happening, the design team was busy rebranding Grand Geneva to achieve the changing of the seasons look. The colors of the website change 5 times a year to reflect the ever changing seasons of Wisconsin and emphasize that the resort is a year-round vacation destination.

[ Design & Development ]

After the sitemap was created, our design team created wireframes and mock ups using the new seasonally shifting branding. The front-end and back-end development teams used our Wombat content management system to develop Grand Geneva’s website. After solving all bugs during the testing phase, the site launched in March 2018 and saw some pretty staggering results!

"We wanted to build a story. Grand Geneva has been around for a while and we wanted to encompass their story by telling the story through others."

[ Implementation & Launch ]

The content team used the tool GatherContent to assist with collecting content, adding comments for revisions, and migrating it to the intended CMS. Once all of the content was approved by our client, we copied it over to our Wombat CMS and moved onto the launch phase, from importing redirects from the old site, to running a site scrape to ensure all t's were crossed so the launch would go smoothly.

Grand Geneva Website On Mobile Device

Grand Geneva Site On Mobile Device

Grand Geneva Personas, Wireframes, and Customer Journey Mapping

Personas & Wireframes

Interactive map On Grand Geneva site

Interactive Map

Grand Geneva Site Design On A Laptop

Laptop View of Website Redesign

Grand Geneva Digital Signage

Digital Signage

Grand Geneva Moodboards

Seasonal Moodboards

Measurable Results

0 %

Increase in Website Sessions

0 %

Increase in Room Bookings

0 %

Increase in Revenue

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